What’s the difference between coaching and therapy?

Therapy and coaching can both support personal growth and change, and there is often some overlap in the skills and tools they use.

Therapy is a mental health service provided by licensed professionals who are trained to assess, diagnose, and treat mental health conditions. Therapy may focus on concerns such as anxiety, depression, trauma, grief, relationship difficulties, and emotional well-being.

Our coaching is not therapy, diagnosis, or mental health treatment. Instead, we focus specifically on helping you understand and change your relationship with smoking and nicotine.

Using mindfulness, needs-focused connection, and a parts-informed approach, we help you become more aware of the thoughts, feelings, sensations, and internal conflicts that can arise around quitting. Together, we’ll explore what keeps pulling you back toward smoking, develop practical ways to respond to cravings and urges, and create strategies that support your quit goals.

Sometimes people discover that one part of them wants to quit while another part is afraid of what life will be like without smoking. Rather than judging those parts or trying to force them into submission, we help you listen to them with curiosity and compassion so you can move forward with greater understanding and alignment.

Coaching and therapy can complement one another. Some clients work with us on their quit while also working with a therapist on broader mental health concerns.